The second way is more cumbersome, but I believe each user should know where to locate that information. If you have a compatible device, use 3D Touch by pressing firmly on the App Store app icon on your Home screen. You will get three shortcuts, one of them being the Purchased tab. Tap on it to select it, and get direct access to your list of previously downloaded apps. Note that this tab is slightly misleading because it contains both the apps you purchased and those you downloaded for free.
The dashboard view lets you analyze the performance of your apps and ads with several easy-to-read charts. Another neat feature is the ability to add events: a review of your app on a blog, a price dropping promotion, an app update, etc.
It makes it easier later on to evaluate the impact of your marketing efforts. We like: Easy to use and nice UX, a lot of great free features.
Its main differentiation is its simplicity and core focus on competition analysis. For instance, it is pretty easy to create watchlists of app competitors and track their performance on a daily basis.
We like: Simplicity, pricing, the watchlists if you keep a free account, team easy to reach. Not so much: Not as many features but they are working on more stuff, including ASO. Plus you get some nice reports. As on App Annie, you can read the reviews written about your apps around the world. They have a developer API allowing to interact with reports and account data. We like: Fairly easy to use, hourly rank and app updates tracking, strict privacy policy. To see your download and revenue data, simply link your iTunes or Google Play account to your Sensor Tower account.
You can also get Apple Analytics data by connecting your iTunes account. Mobile Action offers app developers a lot of great free tools. Like Sensor Tower, if you link your iTunes or Google Play accounts, you can see download and revenue data for your apps, right in your dashboard. Get email reports on your apps and integrate third-party analytics solutions.
Overall a pretty good solution for developers on a tight budget. We like: Great free features on the tracking and ASO side of things. Integrate your in-app analytics platform of choice. It will also break in the scenario where the user connects or disconnects from wifi, changing the IP. After years of being in development and testing, Branch introduced a completely new way of measuring attribution that nearly eliminates the need for fingerprinting: Attribution.
It uses the wisdom of the crowds to build a large identity graph of cookies mapped to device IDs, generated from the tremendous amount of traffic Branch sees. For pure app attribution, it solves that use case easily. Then, if you have more complex user flows, involving mobile web or other platforms, the attribution system can track those as well.
Both Journeys and Universal Ads are built upon this identity graph, which can deliver much more accurate matching and attribution than fingerprinting. That means that a majority of fingerprint misses were resolved. Ready to reduce your misattributions and unlock the full-funnel view of your installs from paid and organic marketing efforts? Contact our sales team today to find out how you can go beyond fingerprinting to track app store downloads from the mobile web.
Contact Sales. Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements! Sarah Etter March 28th, Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels.
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